To quote Jay Conrad Levinson, Author, best-selling Guerilla Marketing books:
"A depressingly large number of companies have launched Web sites and found themselves on the trail to oblivion, with stopovers in desperation, frustration and poverty."
An effective web site must be more than just pretty or contain great graphics. It must offer meaningful content appropriate for its visitors. And this meaningful content must be updated at regular intervals. Hough & Wood Technology Group will design and develope a web presence for you that balances design and content with the production and delegation issues necessary for a successful web site initiative. Your web site's content and management issues are as important to your site's succcess as its appearance. The three keys to building a successful and productive web site begin with Thinking, Planning, and Creating. As Hough & Wood Technology Group offers a multitude of sophisticated solutions to meet all of your online needs, the foundation of your web presence begins with you and your company's management staff. Before Hough & Wood Technology Group can begin working with you on your web presence project, you will need to ask yourself and your company's management staff the following questions: - "What are my business needs?"
- "What do I want from a web site?"
- "What should I expect from my web site and its presence on the web?"
You should be able to able the first question without much trouble, after all, who knows your business's needs better than you and the management staff of your company. The answers to the next two questions may not be so easy for you to answer. Spend about 15-20 minutes thinking about these two questions and writing down your responses. The length of this list varies from client to client. We have received client responses that comprise of a couple of sentences to client responses with more than 15 pages worth of responses. Each client has different business needs and expectations as to the role their web presence will play out in their business model.As we have mentioned earlier on this page, the foundation of your web presence begins with you and your company's management staff. Hough & Wood Technology Group will take your three responses and begin the first cycle of your web presence project. Ready for the next step?
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